When an individual is publicly accused of misconduct, reporting on the existence of such allegations—without more—does not necessarily give rise to a claim for defamation. This principle is not just a matter of common sense; it is a well-established rule in Virginia defamation law, where courts require that allegedly defamatory implications be tied to the actual words used by the speaker or writer and reasonably drawn from those words. The Court of Appeals of Virginia reaffirmed this principle in Alexander v. The Martin Agency, decided September 9, 2025. In a decision affirming the dismissal of a defamation claim, the court made clear that merely referring to the fact that allegations were made—without asserting or implying their truth—is not actionable as defamation.
The opinion describes the facts of the case as follows. Joe Alexander is the former Chief Creative Officer at The Martin Agency. He resigned in late 2017 after the company received multiple sexual harassment complaints against him. These events were widely covered in the media, with various reports describing the nature of the allegations and linking his departure to the resulting scandal. In the wake of Alexander’s resignation, The Martin Agency hired Kristen Cavallo as CEO, a move broadly celebrated as a turning point for the company’s culture and public image. In 2019, the agency reposted on its website three articles that praised Cavallo’s leadership and discussed the broader cultural shift following Alexander’s departure. The articles referenced the prior sexual harassment allegations and described them as part of the backdrop to Cavallo’s hiring and leadership. One article referred to Alexander as having “behaved badly,” and another quoted Cavallo as saying, “Don’t waste a good crisis,” in reference to the company’s transformation.